User Agreement

1.Introduction

1.1. Welcome to HeartBeat Plus, if you use HeartBeat Plus Applications versions other than the versions distributed in specific countries/regions includes Mainland China, Japan and Korea, as used in these terms and conditions of use (“Terms”), “HeartBeat Plus”, “we”, “us”, or “our” refer to Sim doll Interactive Co.,Ltd and its relevant affiliates for the distribution of HeartBeat Plus Applications in the corresponding countries and/or regions.

1.2. We provide our users (“HeartBeat Plus Users”) with:

1.2.1 Applications for mobile, desktop platforms or devices, and web applications accessible on third-party social networking services (“SNS”) (collectively, our mobile, desktop and web applications are referred to herein as “HeartBeat Plus Applications”)

1.2.3 Web domains and subdomains, including gamefps.com (collectively, our “Sites”), and web forums or messaging boards in HeartBeat Plus Applications and our Sites (collectively, our “Forums”)

1.2.4 Any and all of our HeartBeat Plus Applications, Networks, Sites and Forums are referred to herein as our “Services”.

1.3 Please read these Terms carefully because they govern your access to and use of our Services, HeartBeat Plus Content, and User Content (defined below) and are legally binding.

1.4 YOU ACKNOWLEDGE AND AGREE THAT, BY CLICKING ON THE “SIGN UP” BUTTON WHERE APPLICABLE, OR BY ACCESSING OR USING OUR SERVICES OR BY DOWNLOADING OR POSTING ANY CONTENT ON OR THROUGH OUR SERVICES, YOU ARE INDICATING THAT YOU HAVE READ, UNDERSTAND AND AGREE TO BE BOUND BY THESE TERMS, WHETHER OR NOT YOU HAVE REGISTERED AS A MEMBER (DEFINED BELOW). IF YOU DO NOT AGREE TO THESE TERMS, THEN YOU HAVE NO RIGHT TO ACCESS OR USE OUR SERVICES OR HEARTBEAT PLUS CONTENT. Certain Services, and your access to or use of certain HeartBeat Plus Content, may have different, Service-specific or HeartBeat Plus Content-specific terms and conditions (“Rules”) posted, or may require you to agree with and accept such additional Rules. If there is a conflict between these Terms and Service-specific Rules or HeartBeat Plus Content-specific Rules, the applicable Rules will take precedence with respect to your use of, or access to, such Service or HeartBeat Plus Content. In addition, HeartBeat Plus offers access to Third-Party Mobile or Desktop Applications available via our Services (each, a ”Third-Party Application”), which are designed by third-party publishers (each, a ”Third-Party Publisher”). You understand and agree that access to, and use of, any Third-Party Application shall be subject to terms and conditions of use were provided by the Third-Party Publisher of such Third-Party Application (“Third-Party Terms”).

2. Modification

HeartBeat Plus reserves the right, at its sole discretion, to modify, discontinue or terminate our Services, including any portion thereof, on a global or individual basis, or to modify these Terms, at any time and without prior notice. If we modify these Terms, we will post these Terms as modified or otherwise provide you with notice of the modification. By continuing to access or use our Services after we have posted a modification to these Terms or have provided you with notice of a modification, you are indicating that you agree to be bound by the modified Terms. If the modified Terms are not acceptable to you, your only recourse is to cease using our Services.

3. No Unlawful or Prohibited Use

By using our Services, you represent and warrant to HeartBeat Plus that you will not use our Services, or any of the content obtained from our Services, for any purpose that is unlawful or prohibited by these Terms.

4. Eligibility and Registration

4.1 In order to access the full feature set of our Services, and to post any User Content on or through our Services, you must register to create a HeartBeat Plus account (“HeartBeat Plus Account”) (any HeartBeat Plus Account, collectively, “HeartBeat Plus Account”) and become a “Member.”

4.2 YOU AGREE THAT IF YOU ARE UNDER THE AGE OF 18 OR WHATEVER IS THE AGE OF LEGAL MAJORITY WHERE YOU ACCESS THE SERVICES, YOU REPRESENT THAT YOUR LEGAL GUARDIAN HAS READ, UNDERSTOOD, AND AGREED TO THESE TERMS.

4.3 In registering for a HeartBeat Plus Account, you agree to monitor the account to restrict any use by minors. You accept full responsibility for any unauthorized use of our Services by minors, and this includes any use of your credit cards or other payment or settlement instruments or devices by minors. During the registration process, you will be required to provide certain information, including your email address, and you will establish a username and a password. You agree to provide accurate, current and complete information during the registration process and to update such information to keep it accurate, current and complete. HeartBeat Plus reserves the right to suspend or terminate your HeartBeat Plus Account if any information provided during the registration process or thereafter proves to be inaccurate, not current or incomplete.

4.4 If you are not a Member, you may only browse or use in limited ways those parts of our Services that are not limited to Members only. You are responsible for safeguarding your password. You agree not to disclose your password to any third party or to allow any third party to use your HeartBeat Plus Account, and you agree to take sole responsibility for any activities or actions under your HeartBeat Plus Account, whether or not you have authorized such activities or actions. You will immediately notify HeartBeat Plus of any unauthorized use of your HeartBeat Plus Account.

4.5 EVEN THOUGH WE USE THE WORD “YOUR” TO DESCRIBE A HEARTBEAT PLUS ACCOUNT YOU REGISTERED FOR, YOU AGREE THAT YOU HAVE NO OWNERSHIP OR OTHER PROPERTY INTEREST IN THE HEARTBEAT PLUS ACCOUNT AT ALL, AND YOU FURTHER AGREE THAT ALL RIGHTS IN AND TO THE HEARTBEAT PLUS ACCOUNT ARE AND ALWAYS WILL BE OWNED BY AND INURE TO THE BENEFIT OF HEARTBEAT PLUS.

5. Privacy

Use of our Services is also governed by HeartBeat Plus's Privacy Policy. If you have any questions about the HeartBeat Plus Privacy Policy, please contact us via email at: [email protected]

6. Content

6.1 Certain types of content are made available on or through our Services:

6.1.1 User Content means text, data, graphics, images, photos, video or audiovisual content, hypertext links and any other content uploaded, transmitted or submitted by a Member on or through our Services.

6.1.3 Customizations means the modifications, designs or enhancements to HeartBeat Plus Content as a result of a Member's or a non-registered user's customization of a HeartBeat Plus character using one of HeartBeat Plus's interactive templates or design tools. For the avoidance of doubt, Customizations do not include User Content.

7. Ownership

7.1 Our Services and HeartBeat Plus Content are protected by copyright, trademark, and other laws of People's Republic of China and foreign countries.

7.2 Except as expressly provided in these Terms, HeartBeat Plus and our licensors exclusively own all right, title and interest in and to the Services and HeartBeat Plus Content, including all associated intellectual property rights, including any patents, copyrights, trademarks, service marks, trade names, database rights, domain name rights, applications for any of the foregoing, moral rights and trade secret rights (“Intellectual Property Rights”).

7.3 HeartBeat Plus will exclusively own all right, title and interest in and to any Customizations and you hereby waive any and all rights you may have in any Customizations under copyright law or otherwise. You will not remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying our Services or HeartBeat Plus Content.

8. HeartBeat Plus Content License

Subject to your compliance with these Terms, HeartBeat Plus hereby grants you a limited, non-exclusive, non-transferable, non-sublicensable license to access, view, download and print, where applicable, any HeartBeat Plus Content solely for your personal and non-commercial purposes. You will not use, copy, adapt, modify, prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast or otherwise exploit the Services or HeartBeat Plus Content, except only as expressly permitted by these Terms. No licenses or rights are granted to you by implication or otherwise under any Intellectual Property Rights owned or controlled by HeartBeat Plus or its licensors, except for the licenses and rights expressly granted by these Terms.

9. User Content

9.1 By making available any User Content on or through our Services, you hereby grant to HeartBeat Plus a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast and otherwise exploit such User Content only on, through or by means of our Services. HeartBeat Plus does not claim any ownership rights in any such User Content and nothing in these Terms will be deemed to restrict any rights that you may have to use and exploit any such User Content.

9.2 You acknowledge and agree that you are solely responsible for all User Content that you make available on or through our Services. Accordingly, you represent and warrant that: you either are the sole and exclusive owner of all User Content that you make available on or through our Services or you have all rights, licenses, consents and releases that are necessary to grant to HeartBeat Plus the rights in such User Content as contemplated under these Terms; and neither the User Content nor your posting, uploading, publication, submission or transmittal of the User Content or HeartBeat Plus's use of the User Content (or any portion thereof) on, through or by means of our Services will infringe, misappropriate or violate a third party's Intellectual Property Rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation.

10. No Infringing Use.

You will not use our Services to offer, display, distribute, transmit, route, provide connections to or store any material that infringes copyrighted works or otherwise infringes, violates, or promotes the infringement or violation of the Intellectual Property Rights of any third party.

11. Ratings, Chat, Comments & Feedback

11.1 You can chat and make comments about content made available on or through our Services (“Comments”). HeartBeat Plus advises you to exercise caution and good judgment when leaving such Comments. We do not generally monitor, review or moderate your Comments. Once you complete and submit your Comments on or through our Services, you should not expect to be able to go back and edit your Comments, nor should you expect us to make modifications to, or deletions of, your Comments on your behalf.

11.2 You should be aware that you could be held legally responsible for damages to someone's reputation if your Comments are deemed to be defamatory. Without limiting any other terms or conditions of these Terms, HeartBeat Plus may, but is under no obligation to do so, monitor or censor Comments and disclaims any and all liability relating thereto. Notwithstanding the foregoing, HeartBeat Plus does reserve the right, in its sole discretion, to remove any Comments that it deems to be improper, inappropriate or inconsistent with the online activities that are permitted under these Terms.

11.4 You acknowledge and agree that all Feedback will be the sole and exclusive property of HeartBeat Plus and you hereby irrevocably assign to HeartBeat Plus and agree to irrevocably assign to HeartBeat Plus all of your right, title, and interest in and to all Feedback, including without limitation all worldwide Intellectual Property Rights therein. Further, we are under no obligation to provide compensation for any Feedback. At HeartBeat Plus's request and expense, you will execute documents and take such further acts as HeartBeat Plus may reasonably request to assist HeartBeat Plus to acquire, perfect, and maintain its Intellectual Property Rights and other legal protections in the Feedback.

12. Virtual Items and Virtual Currency

12.1 HeartBeat Plus owns, has licensed, or otherwise has the rights to use all HeartBeat Plus Content appearing or originating in the Services, HeartBeat Plus Applications or Third-Party Applications, including virtual items (“Virtual Items”) and virtual currency (“Virtual Currency”). Virtual Items and Virtual Currency are provided solely for your personal and entertainment use, they may only be used in HeartBeat Plus Applications or Third-Party Applications, and they have no “real world” value. By purchasing or receiving Virtual Items and Virtual Currency all that you receive is a limited license to use them in HeartBeat Plus Applications or Third-Party Applications by these Terms or such other terms as may apply; Virtual Items and Virtual Currency are not your personal property and no ownership interest in them is transferred to you. The prices for and the amounts and kinds of Virtual Items and Virtual Currency available may be changed at any time without notice. Virtual Items and Virtual Currency that you receive may also be changed or discontinued at any time without notice.

12.2 You cannot sell or transfer, or attempt to sell or transfer, Virtual Items or Virtual Currency, except only that where allowed you can exchange, within the Services, HeartBeat Plus Applications, and Third-Party Applications, those Virtual Items and Virtual Currency that cannot be purchased with “real world” money (“Tradable Items”) for other Tradable Items so long as no money or anything of monetary value is paid or given for Tradable Items; any other purported or attempted exchange is strictly prohibited. Virtual Items and Virtual Currency may never be redeemed by you for “real world” money, goods, wares, merchandise, services, or anything of monetary value from HeartBeat Plus or any other person.

13. Orders & Payments

13.1 YOU AGREE THAT IF YOU ARE UNDER THE AGE OF 18 OR WHATEVER IS THE AGE OF LEGAL MAJORITY WHERE YOU ACCESS THE SERVICES, YOU MAY MAKE PAYMENTS ONLY WITH THE INVOLVEMENT OF YOUR LEGAL GUARDIAN, AND YOU REPRESENT THAT YOUR LEGAL GUARDIAN HAS READ, UNDERSTOOD, AND AGREED TO THESE TERMS.

13.2 You may purchase, with “real world” money, limited licenses to use Virtual Items or Virtual Currency from HeartBeat Plus in accordance with these Terms, and you agree that all such purchases are final. If you order licenses for Virtual Items or Virtual Currency from HeartBeat Plus that become unavailable before they can be provided to you, your only remedy is to request a refund of the purchase price from the payment processor of the transaction. Your orders for limited licenses to Virtual Items or Virtual Currency are offers for use of those Virtual Items or Virtual Currency, and if accepted those Virtual Items or Virtual Currency will be immediately downloaded to your HeartBeat Plus Account. You expressly consent to the making available of Virtual Items and Virtual Currency immediately upon acceptance of your order.

13.3 If you are a resident of the European Union and you purchase limited licenses to Virtual Items and Virtual Currency from us, the right to withdraw from such purchases within 7 working days of the date of purchase (“Cooling Off Period”) may be available to you; however, this right of withdrawal will not apply where our performance begins before the end of the Cooling Off Period. Therefore, you expressly agree and understand that if you order limited licenses to Virtual Items or Virtual Currency from us, your right of withdrawal is forfeited upon acceptance as performance begins immediately on acceptance. You understand and agree that HeartBeat Plus provides no refunds for any purchases except only as expressly stated in these Terms.

14. Taxes

You are responsible for and will pay all fees and applicable taxes incurred by you or anyone using a HeartBeat Plus Account registered to you.

15. Mobile, Desktop Operating Software Providers and Third-Party Publishers

15.1 Providers of operating software for mobile, desktop devices (“OS Providers”) offer virtual storefronts and marketplaces for you to browse, locate and download, among other things, mobile or desktop applications. If you download HeartBeat Plus Applications or Third-Party Applications from a virtual storefront or marketplace operated by your OS Provider, please note that, in addition to complying with these Terms (and the terms and conditions of any applicable Third-Party Publisher), you must also comply with the terms and conditions of such virtual storefront or marketplace, such, as for example, Google’s Android Market.

15.2 As for Third-Party Publishers, although HeartBeat Plus is not a party to any license between you and any Third-Party Publishers with respect to Third-Party Applications, you acknowledge and agree that HeartBeat Plus is a third-party beneficiary of each such Third-Party Application's end user license agreement. You also agree that, upon your acceptance of the terms and conditions of the license to any such Third-Party Application, HeartBeat Plus, as a third-party beneficiary, will have the right (and will be deemed to have accepted the right) to enforce such license against you.

16. Interactions between Users

16.1 You are solely responsible for your interactions (including any disputes) with other HeartBeat Plus Users. Even if we choose to offer report user, block user, or similar features on our Services, you will remain solely responsible for, and you must exercise caution, discretion, common sense and judgment in, using our Services and disclosing personal information to other HeartBeat Plus Users. You agree to take reasonable precautions in all interactions with other HeartBeat Plus Users, particularly if you decide to meet a HeartBeat Plus User offline, or in person. Your use of our Services, HeartBeat Plus Content, User Content and any other content made available through our Services is at your sole risk and discretion and HeartBeat Plus hereby disclaims any and all liability to you or any third party relating thereto.

16.2 HeartBeat Plus reserves the right to contact Members, in compliance with applicable law, in order to evaluate compliance with these Terms and any other applicable Rules. You will cooperate fully with HeartBeat Plus to investigate any suspected unlawful, fraudulent or improper activity, including, without limitation, granting authorized HeartBeat Plus representatives’ access to any password-protected portions of your HeartBeat Plus Account.

17. General Prohibitions

17.1 You agree not to do any of the following while using our Services, HeartBeat Plus Content, or User Content:

17.1.1 Post, upload, publish, submit or transmit any text, graphics, images, software, music, audio, video, information or other material that: infringes, misappropriates or violates a third party's Intellectual Property Rights, or rights of publicity or privacy;

17.1.2 violates, or encourages any conduct that would violate, any applicable law or regulation or would give rise to civil liability; is fraudulent, false, misleading or deceptive; is defamatory, obscene, pornographic, vulgar or offensive; promotes discrimination, bigotry, racism, hatred, harassment or harm against any individual or group; is violent or threatening or promotes violence or actions that are threatening to any other person; or promotes illegal or harmful activities or substances (including but not limited to activities that promote or provide instructional information regarding the manufacture or purchase of illegal weapons or illegal substances).

17.1.3 Use, display, mirror, frame or utilize framing techniques to enclose our Services, or any individual element or materials within our Services, HeartBeat Plus's name, any HeartBeat Plus or HeartBeat Plus licensor's trademark, logo or other proprietary information, the content of any text or the layout and design of any page or form contained on a page, without HeartBeat Plus's express written consent;

17.1.4 Access, tamper with, or use non-public areas of our Services, HeartBeat Plus's computer systems, or the technical delivery systems of HeartBeat Plus's providers;

17.1.5 Attempt to probe, scan, or test the vulnerability of any HeartBeat Plus system or network or breach any security or authentication measures;

17.1.6 Avoid, bypass, remove, deactivate, impair, descramble or otherwise circumvent any technological measure implemented by HeartBeat Plus or any of HeartBeat Plus's providers or any other third party (including another HeartBeat Plus User) to protect our Services or HeartBeat Plus Content;

17.1.7 Attempt to access or search our Services or HeartBeat Plus Content, or download HeartBeat Plus Content from our Services, through the use of any engine, software, tool, agent, device or mechanism (including spiders, robots, crawlers, data mining tools or the like) other than the software and/or search agents provided by HeartBeat Plus or other generally available third-party web browsers (such as Google Chrome, Microsoft Internet Explorer, Mozilla Firefox, Apple Safari or Opera);

17.1.8 Send any unsolicited or unauthorized advertising, promotional materials, email, junk mail, spam, chain letters or other form of solicitation;

17.1.9 Use any meta tags or other hidden text or metadata utilizing a HeartBeat Plus or HeartBeat Plus licensor's trademark, logo URL or product name without HeartBeat Plus's express written consent;

17.1.10 Use our Services or HeartBeat Plus Content for any commercial purpose or the benefit of any third party or in any manner not permitted by these Terms;

17.1.11 Forge any TCP/IP packet header or any part of the header information in any email or newsgroup posting, or in any way our Services or HeartBeat Plus Content to send altered, deceptive or false source-identifying information;

17.1.12 Attempt to decipher, decompile, disassemble or reverse engineer any of the software used to provide our Services or HeartBeat Plus Content; Interfere with, or attempt to interfere with, the access of any user, host or network, including, without limitation, sending a virus, overloading, flooding, spamming, or mail-bombing our Services;

17.1.13 Collect or store any personally identifiable information from our Services, or from other users of our Services, without their express permission; Impersonate or misrepresent your affiliation with any person or entity;

17.1.14 Violate any applicable law or regulation; Encourage or enable any other individual to do any of the foregoing;

17.1.15 Post User content or take any action that infringes or violates the rights of another Member: Bully, harass or intimidate any Member of the Services; Solicit Member login credentials from another Member or collect User content or otherwise access the Services by automated means including but not limited to, bots, robots, spiders;

17.1.16 Create a HeartBeat Plus Account for anyone other than yourself;

17.1.17 Use your Member profile for personal commercial gain;

17.1.18 Use cheats, exploits, hacks, bots, mods or third-party software designed to gain an advantage, perceived or actual, over other Members, or modify or interfere with the Service;

17.1.19 Abuse or exploit a bug, glitch or mechanism in the Service; or Engage in any fraudulent behavior, including but not limited to credit card scams or credit card misappropriation.

17.1.20 Posting spam or reposting removed content in the official HeartBeat Plus Forums. This includes but is not limited to posting the same content multiple times or reposting a thread or topic that has been removed from the forums.

17.1.21 Unsportsmanlike behavior. Account sharing, including but not limited to the sharing of username and password for others to login for you.

17.2 HeartBeat Plus will have the right to investigate and prosecute violations of any of the above, including Intellectual Property Rights infringement and Services security issues, to the fullest extent of the law. HeartBeat Plus may involve and cooperate with law enforcement authorities in prosecuting users who violate these Terms.

17.3 You acknowledge that HeartBeat Plus has no obligation to monitor or record your access to or use of our Services or HeartBeat Plus Content, or to monitor, record, or edit any User Content, but agree that we have the right to do so for the purpose of operating our Services, to ensure your compliance with these Terms, or to comply with applicable law or the order or requirement of a court, administrative agency or other governmental body. You acknowledge and agree that you have no expectation of privacy concerning uploads, transmissions, or submissions of any User Content.

17.4 HeartBeat Plus reserves the right, at any time and without prior notice, to remove or disable access to any User Content that HeartBeat Plus, in its sole discretion, considers to be in violation of these Terms or otherwise harmful to our Services. We encourage HeartBeat Plus Users to report any suspected misconduct or misuse of our Services by sending us an email to [email protected].

18. Links and Third-Party Materials Links and Third-Party Materials Links and Third-Party Materials

18.1 Our Services may contain links to third-party websites or resources. You acknowledge and agree that HeartBeat Plus is not responsible or liable for: (i) the availability or accuracy of such websites or resources; or (ii) the content, products, or services on or available from such websites or resources. Links to such websites or resources do not imply any endorsement by HeartBeat Plus of such websites or resources or the content, products, or services available from such websites or resources.

18.2 You acknowledge sole responsibility for and assume all risk arising from your use of any such websites or resources. If you elect to use our Services on mobile, desktop carrier networks, such carrier's normal billing rates will apply. In addition, certain content, products, and services available via our Services may include materials from third parties, including Third-Party Applications.

18.3 You agree that HeartBeat Plus is not responsible for examining or evaluating third-party content, or such content's accuracy, and HeartBeat Plus does not warrant and will not have any liability or responsibility for any Third-Party Applications, or for any other materials, products, or services of third parties.

18.4 You agree that you will not use any Third-Party Applications, or other third-party materials, in a manner that would infringe or violate the rights of any other party, and that HeartBeat Plus is not in any way responsible for any such use by you.

19. Sweepstakes and Contests

HeartBeat Plus may permit the offer of sweepstakes, contests and similar promotions (collectively, “Promotions”) through the Services. You should carefully review the rules (e.g., the “Official Rules”) of each Promotion in which you participate through the Services, as they may contain additional important information about HeartBeat Plus's rights to and ownership of the submissions you make as part of the Promotions and as a result of your participation in such Promotion. To the extent that the terms and conditions of such Official Rules conflict with these Terms, the terms and conditions of such Official Rules will control.

20. Termination of HeartBeat Plus Accounts

20.1 Without limiting other remedies, HeartBeat Plus may at any time suspend or terminate your HeartBeat Plus Account and refuse to provide access to our Services if HeartBeat Plus suspects or determines, in its own discretion, that you may have or there is a significant risk that you have: (i) failed to comply with any provision of these Terms or any policies or Rules established by HeartBeat Plus; (ii) engaged in actions relating to or in the course of using our Services that may be illegal or cause liability, harm, embarrassment, harassment, abuse or disruption for you, HeartBeat Plus Users, HeartBeat Plus or any other third parties or our Services; or (iii) infringed the proprietary rights, rights of privacy, or Intellectual Property Rights of any person, including as a repeat infringer.

20.2 In addition, HeartBeat Plus may notify authorities or take any other actions it deems appropriate, without notice to you, in the event of any of the above. You may terminate your HeartBeat Plus Account at any time and for any reason by sending an email to [email protected].

21. Effects of Termination, Suspension of Account

21.1 Upon termination of your HeartBeat Plus Account for any reason by you or us, you will lose all access to such account. Terminated HeartBeat Plus Accounts cannot be reinstated; any HeartBeat Plus Account that may be registered by you after termination of a HeartBeat Plus Account is a unique account.

21.2 If your HeartBeat Plus Account is terminated for any reason by you or us, you understand and agree that any Virtual Items to which you had access via your HeartBeat Plus Account at the time of termination will be lost and no longer be available to you, and you will have no right to them. If your HeartBeat Plus Account is terminated for any reason by you or us, you understand and agree that HeartBeat Plus may redeem and use the Virtual Currency in the HeartBeat Plus Account at the time of termination for any purpose that it may choose, and that on termination you will have no right to that Virtual Currency. In addition, if there is no activity in your HeartBeat Plus Account for 3 years (Inactive Account), you understand and agree that (i) HeartBeat Plus may redeem and use the Virtual Currency in the Inactive Account at such time for any purpose that it may choose, and that on the account becoming an Inactive Account you will have no right to that Virtual Currency; and (ii) any Virtual Items to which you had access via the Inactive Account up to the account becoming an Inactive Account will be lost and no longer be available to you, and you will have no right to them.

21.3 YOU AGREE THAT HEARTBEAT PLUS IS NOT REQUIRED TO PROVIDE A REFUND FOR ANY REASON, AND THAT YOU WILL NOT RECEIVE MONEY OR OTHER COMPENSATION FOR UNUSED VIRTUAL ITEMS OR VIRTUAL CURRENCY IN AN INACTIVE ACCOUNT OR THAT WAS IN A TERMINATED HEARTBEAT PLUS ACCOUNT, NO MATTER HOW EITHER CAME ABOUT. After any termination, you understand and acknowledge that we will have no further obligation to provide our Services and all licenses and other rights granted to you by these Terms will immediately cease. HeartBeat Plus will not be liable to you or any third party for termination of our Services or termination of your use of our Services.

22. Disclaimers

OUR SERVICES, HEARTBEAT PLUS CONTENT, AND USER CONTENT ARE PROVIDED AS IS, WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED. WITHOUT LIMITING THE FOREGOING, HEARTBEAT PLUS EXPLICITLY DISCLAIMS ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT OR NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. HEARTBEAT PLUS MAKES NO WARRANTY THAT OUR SERVICES, HEARTBEAT PLUS CONTENT OR USER CONTENT WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON AN UNINTERRUPTED, SECURE, OR ERROR-FREE BASIS. HEARTBEAT PLUS MAKES NO WARRANTY REGARDING THE QUALITY OF ANY PRODUCTS, SERVICES OR CONTENT PURCHASED OR OBTAINED THROUGH OUR SERVICES OR THE ACCURACY, TIMELINESS, TRUTHFULNESS, COMPLETENESS OR RELIABILITY OF ANY CONTENT OBTAINED THROUGH OUR SERVICES. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM HEARTBEAT PLUS OR THROUGH OUR SERVICES, HEARTBEAT PLUS CONTENT OR USER CONTENT, WILL CREATE ANY WARRANTY NOT EXPRESSLY MADE HEREIN.

23. Indemnity

You agree to defend, indemnify, and hold HeartBeat Plus, its officers, directors, employees and agents, harmless from and against any claims, liabilities, damages, losses, and expenses, including, without limitation, reasonable legal and accounting fees, arising out of or in any way connected with User Content you submit to HeartBeat Plus, your access to our Services or HeartBeat Plus Content, or your violation of these Terms.

24. Limitation of Liability

YOU ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF OUR SERVICES, HEARTBEAT PLUS CONTENT, AND USER CONTENT THEREIN REMAINS WITH YOU. NEITHER HEARTBEAT PLUS NOR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, OR DELIVERING OUR SERVICES OR HEARTBEAT PLUS CONTENT WILL BE LIABLE FOR ANY INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOSS OF DATA OR LOSS OF GOODWILL, SERVICE INTERRUPTION, COMPUTER DAMAGE OR SYSTEM FAILURE OR THE COST OF SUBSTITUTE PRODUCTS OR SERVICES, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE OUR SERVICES OR CONTENT THEREIN, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT HEARTBEAT PLUS HAS BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE, EVEN IF A LIMITED REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE. YOU SPECIFICALLY ACKNOWLEDGE THAT HEARTBEAT PLUS IS NOT LIABLE FOR THE DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF OTHER USERS OR THIRD PARTIES AND THAT THE RISK OF INJURY FROM THE FOREGOING RESTS ENTIRELY WITH YOU. FURTHER, HEARTBEAT PLUS WILL HAVE NO LIABILITY TO YOU OR TO ANY THIRD PARTY FOR ANY USER CONTENT OR THIRD-PARTY CONTENT UPLOADED ONTO OR DOWNLOADED FROM OR THROUGH OUR SERVICES. IN NO EVENT WILL HEARTBEAT PLUS'S AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE OUR SERVICES OR HEARTBEAT PLUS CONTENT OR USER CONTENT THEREIN OR PROVIDED THEREBY EXCEED ONE HUNDRED U.S. DOLLARS ($100). THE LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN HEARTBEAT PLUS AND YOU. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY OF CONSEQUENTIAL OR INCIDENTAL DAMAGES, AND SO THE ABOVE LIMITATION MAY NOT APPLY TO YOU.

25. Trademarks & Other Proprietary Rights Notices

All trademarks, service marks, logos, trade names and any other proprietary designations of HeartBeat Plus or our licensors used in association with the Services are trademarks or registered trademarks of HeartBeat Plus or our licensors. Any other trademarks, service marks, logos, trade names and any other proprietary designations are the trademarks or registered trademarks of the respective owners of same.

26. Controlling Law and Jurisdiction

These Terms and any action related thereto will be governed by the laws of People’s Republic of China without regard to its conflict of law’s provisions. Any dispute arising from or in connection with These Terms shall be submitted to Shanghai International Economic and Trade Arbitration Commission/Shanghai International Arbitration Center (“SHIAC”) for arbitration, which shall be conducted in accordance with SHIAC's arbitration rules in effect at the time of applying for arbitration. The seat of arbitration shall be Shanghai, China. The language to be used in the arbitral proceedings shall be Chinese. The arbitral award is final and binding upon both parties.

27. Entire Agreement

These Terms constitute the entire and exclusive understanding and agreement between HeartBeat Plus and you regarding our Services and HeartBeat Plus Content, and these Terms supersede and replace any and all prior oral or written understandings or agreements between HeartBeat Plus and you regarding our Services and HeartBeat Plus Content.

28. Assignment

You may not assign or transfer these Terms, by operation of law or otherwise, without HeartBeat Plus's prior written consent. Any attempt by you to assign or transfer these Terms, without such consent, will be null and of no effect. HeartBeat Plus may freely assign these Terms. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their successors and permitted assigns.

29. Notices

29.1 You consent to the use of: (i) electronic means to complete these Terms and to deliver any notices or other communications permitted or required hereunder; and (ii) electronic records to store information related to these Terms or your use of our Services.

29.2 Any notices or other communications permitted or required hereunder, including those regarding modifications to these Terms, will be in writing and given: (i) by HeartBeat Plus via email (in each case to the address that you provide) or (ii) by posting on or through our Services. For notices made by e-mail, the date of receipt will be deemed the date on which such notice is transmitted.

30. General

30.1 The failure of HeartBeat Plus to enforce any right or provision of these Terms will not constitute a waiver of future enforcement of that right or provision. The waiver of any such right or provision will be effective only if in writing and signed by a duly authorized representative of HeartBeat Plus.

30.2 Except as expressly set forth in these Terms, the exercise by either party of any of its remedies under these Terms will be without prejudice to its other remedies under these Terms or otherwise. If for any reason a court of competent jurisdiction finds any provision of these Terms invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and the other provisions of these Terms will remain in full force and effect.

30.3 You agree that (i) these Terms are intended to cover any Third-Party Publisher who is an affiliate of HeartBeat Plus Technology Hong Kong Limited (“Affiliate Publisher”); (ii) your obligations to HeartBeat Plus under these Terms extend to Affiliate Publishers as applicable unless otherwise agreed under any Third-Party Terms with any such Affiliate Publisher; and (iii) Affiliate Publishers are third party beneficiaries under these Terms who may rely on and directly enforce these Terms against you as such.

31. Contacting Us

If you have any questions about these Terms, please contact HeartBeat Plus at [email protected].